Handbook of consumer psychology/
Handbook of consumer psychology/
edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes
- New York: Lawrence Erlbaum Associates, c2008.
- xvi, 1273 p.
9780805856033 (acid free paper)
Marketing--Psychological aspects--Advertising--Psychological aspects
Decision making--Consumer behavior
658.8342 / HAU/H
9780805856033 (acid free paper)
Marketing--Psychological aspects--Advertising--Psychological aspects
Decision making--Consumer behavior
658.8342 / HAU/H