Marketing Management , Analysis, Planning Implementations and Control

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane

Material type:

TextPublication details: Uttar Pradesh, Person Education: 2016.Description: 746pISBN:

9780137228515

Subject(s):

DDC classification:

15th ed. 658.8 KOT/M

Contents:

Part 1 Understanding Marketing Management 2 Chapter 1 Defining for the new realities 3 The value of marketing 3 Marketing decision making 3 Winning marketing 4

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Central Library, Sikkim University General Book Section				658.8 KOT/M (Browse shelf(Opens below))					Available			050717

Total holds: 0

Part 1 Understanding Marketing Management 2
Chapter 1 Defining for the new realities 3
The value of marketing 3
Marketing decision making 3
Winning marketing 4

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