Marketing Management , Analysis, Planning Implementations and Control (Record no. 211919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00835nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230421184550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220128s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137228515 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 15th ed. |
| Classification number | 658.8 |
| Item number | KOT/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 3637 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management , Analysis, Planning Implementations and Control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Uttar Pradesh, |
| Name of publisher, distributor, etc. | Person Education: |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 746p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Understanding Marketing Management 2<br/>Chapter 1 Defining for the new realities 3<br/>The value of marketing 3<br/>Marketing decision making 3<br/>Winning marketing 4 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 4829 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing / Management. |
| 9 (RLIN) | 680 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketingmanagement |
| 9 (RLIN) | 4830 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4828 |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | General Books |
| Koha issues (borrowed), all copies | 2 |
| 947 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 1499 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 24/02/2022 | 76 | 920.00 | 2 | 1 | 658.8 KOT/M | 050717 | 24/05/2023 | 21/04/2023 | 1150.00 | 24/02/2022 | General Books |