The advertising handbook/ Helen Powell,Sean Brierley

By:

Powell, Helen

Contributor(s):

Brierley, Sean

Material type:

TextSeries: Media PracticePublication details: New York : Routledge, 2009.Edition: 3rd. edDescription: xl,247p. : ill. ; 24cmISBN:

0415423112

Subject(s):

Advertising - podręczniki

DDC classification:

659.1 POW/A

Contents:

Part 1: Key Issues and Debates 1. Advertising Agencies and their Clients Helen Powell 2. Ronald's New Dance: A case study of corporate re-branding in the age of integrated marketing communications Steven Kline 3. Advertising Fragmentation: the beginning of a new paradigm? Francisco J. Perez-Latre 4. Advertising Research: Markets, Methods and Knowing Consumers Iain MacRury 5. Advertising Regulation Jonathan Hardy Part 2: Themed Chapters 6. Lynx: The challenges of lad culture Julia Dane & Catherine Yoon 7. CelebrityHelen Powell 8. Gender and Ethnicity in the advertising industry Andrew Blake 9. Viral Advertising: Internet Entertainment and Virtual Sociality Eleni Kasapi Part 3: Case Studies 10. Sponsorship, Advertising and the Olympic Games Iain MacRury 11. Advertising Universities: Re-presenting complex products in a difficult marketplaceIain MacRury and Sarah Hawkin 12. FMCG Advertising: The home of brandingTim Broadbent 13. Advertising and New Media Joseph Bassary 14. Political Advertising Darren Lilleker & Richard Scullion 15. Using a history of Ivory to explore changing advertising design Jacqueline Botterill Conclusion: The Future of Advertising and Advertising Agencies Janet Hull

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference Books	Central Library, Sikkim University Reference		Reference Collection		659.1 POW/A (Browse shelf(Opens below))					Not For Loan			P40009

Total holds: 0

Part 1: Key Issues and Debates
1. Advertising Agencies and their Clients Helen Powell
2. Ronald's New Dance: A case study of corporate re-branding in the age of integrated marketing communications Steven Kline
3. Advertising Fragmentation: the beginning of a new paradigm? Francisco J. Perez-Latre
4. Advertising Research: Markets, Methods and Knowing Consumers Iain MacRury
5. Advertising Regulation Jonathan Hardy
Part 2: Themed Chapters
6. Lynx: The challenges of lad culture Julia Dane & Catherine Yoon
7. CelebrityHelen Powell
8. Gender and Ethnicity in the advertising industry Andrew Blake
9. Viral Advertising: Internet Entertainment and Virtual Sociality Eleni Kasapi
Part 3: Case Studies
10. Sponsorship, Advertising and the Olympic Games Iain MacRury
11. Advertising Universities: Re-presenting complex products in a difficult marketplaceIain MacRury and Sarah Hawkin
12. FMCG Advertising: The home of brandingTim Broadbent
13. Advertising and New Media Joseph Bassary
14. Political Advertising Darren Lilleker & Richard Scullion
15. Using a history of Ivory to explore changing advertising design Jacqueline Botterill
Conclusion: The Future of Advertising and Advertising Agencies Janet Hull

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