The advertising handbook/ (Record no. 184997)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00355nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415423112 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | POW/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Powell, Helen |
| 245 #4 - TITLE STATEMENT | |
| Title | The advertising handbook/ |
| Statement of responsibility, etc. | Helen Powell,Sean Brierley |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl,247p. : |
| Other physical details | ill. ; |
| Dimensions | 24cm. |
| 440 ## - SERIES | |
| Title | Media Practice. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Key Issues and Debates <br/>1. Advertising Agencies and their Clients Helen Powell <br/>2. Ronald's New Dance: A case study of corporate re-branding in the age of integrated marketing communications Steven Kline <br/>3. Advertising Fragmentation: the beginning of a new paradigm? Francisco J. Perez-Latre <br/>4. Advertising Research: Markets, Methods and Knowing Consumers Iain MacRury <br/>5. Advertising Regulation Jonathan Hardy <br/>Part 2: Themed Chapters <br/>6. Lynx: The challenges of lad culture Julia Dane & Catherine Yoon <br/>7. CelebrityHelen Powell <br/>8. Gender and Ethnicity in the advertising industry Andrew Blake <br/>9. Viral Advertising: Internet Entertainment and Virtual Sociality Eleni Kasapi <br/>Part 3: Case Studies <br/>10. Sponsorship, Advertising and the Olympic Games Iain MacRury <br/>11. Advertising Universities: Re-presenting complex products in a difficult marketplaceIain MacRury and Sarah Hawkin <br/>12. FMCG Advertising: The home of brandingTim Broadbent <br/>13. Advertising and New Media Joseph Bassary <br/>14. Political Advertising Darren Lilleker & Richard Scullion <br/>15. Using a history of Ivory to explore changing advertising design Jacqueline Botterill <br/>Conclusion: The Future of Advertising and Advertising Agencies Janet Hull |
| 650 ## - SUBJECT | |
| Keyword | Advertising - podręczniki. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brierley, Sean. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | 659.1 POW/A | P40009 | 23/09/2022 | Reference Books |