Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Michael R. Czinkota, Charles J. Skuba.

Contributor(s):

Material type:

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012.Description: 9 v. (xxiii, 212 p.) : ill. ; 26 cmISBN:

8132105192

Subject(s):

DDC classification:

658.8 SHE/L

Contents:

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. The world's champion marketers : the Japanese (with Liam Fahey) -- 2. Japanese strategic marketing : an overview (with Liam Fahey) -- 3. Strategic global marketing : lessons from the Japanese (with Somkid Jatusripitak and Liam Fahey) -- 4. Global standardization-courting danger -- 5. Global marketing strategies -- 6. Semiotics of person and nation marketing -- 7. The potential contributions of marketing thinking to economic development -- 8. Ending global stagnation : linking the fortunes of the industrial and developing countries (with Nikhilesh Dholakia) -- 9. Globalization-realities and strategies -- 10. There's no place like our place! The marketing of cities, regions, and nations (with Donald Haider and Irving Rein) -- 11. The Asian apocalypse : crisis marketing for consumers and business (with Swee Hoon Ang and Siew Meng Leong) -- 12. Only the sustainable succeed : lessons from Asian survivors (with Hermawan Kartajaya) -- 13. Country as brand, product, and beyond : a place marketing and brand management perspective (with David Gertner) -- 14. How can a place correct a negative image? (with David Gertner) -- 15. Kotler and international marketing : an analysis of contribution, foresight, and shaping to the field / Michael R. Czinkota and Charles J. Skuba -- 16. An academic perspective : Philip Kotler's international orientation and its long-term impact on the marketing discipline / A. Coskun Samli -- 17. Kotler and marketing in Europe : texts, thoughts, talks, and towns / Douglas West and Isabelle Szmigin.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference Books	Central Library, Sikkim University Reference		Reference Collection		658.8 SHE/L (Browse shelf(Opens below))		v.6			Not For Loan			P41652

Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. The world's champion marketers : the Japanese (with Liam Fahey) --
2. Japanese strategic marketing : an overview (with Liam Fahey) --
3. Strategic global marketing : lessons from the Japanese (with Somkid Jatusripitak and Liam Fahey) --
4. Global standardization-courting danger --
5. Global marketing strategies --
6. Semiotics of person and nation marketing --
7. The potential contributions of marketing thinking to economic development --
8. Ending global stagnation : linking the fortunes of the industrial and developing countries (with Nikhilesh Dholakia) --
9. Globalization-realities and strategies --
10. There's no place like our place! The marketing of cities, regions, and nations (with Donald Haider and Irving Rein) --
11. The Asian apocalypse : crisis marketing for consumers and business (with Swee Hoon Ang and Siew Meng Leong) --
12. Only the sustainable succeed : lessons from Asian survivors (with Hermawan Kartajaya) --
13. Country as brand, product, and beyond : a place marketing and brand management perspective (with David Gertner) --
14. How can a place correct a negative image? (with David Gertner) --
15. Kotler and international marketing : an analysis of contribution, foresight, and shaping to the field / Michael R. Czinkota and Charles J. Skuba --
16. An academic perspective : Philip Kotler's international orientation and its long-term impact on the marketing discipline / A. Coskun Samli --
17. Kotler and marketing in Europe : texts, thoughts, talks, and towns / Douglas West and Isabelle Szmigin.

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