Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Ravi S. Achrol.

Contributor(s):

Material type:

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012.Description: 9 v. (lxv, 351 p.) : ill. ; 26 cmISBN:

8132105192

Subject(s):

DDC classification:

658.8 SHE/L

Contents:

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. Behavioral models for analyzing buyers -- 2. Coping with the complexities of marketing -- 3. Metamarketing : the furthering of organizations, persons, places and causes -- 4. Demarketing, yes, demarketing (with Sidney J. Levy) -- 5. A generic concept of marketing -- 6. Buying is marketing too! (with Sidney J. Levy) -- 7. The Major tasks of marketing management -- 8. Atmospherics as a marketing tool -- 9. A critical assessment of marketing theory and practice -- 10. Megamarketing -- 11. Humanistic marketing : beyond the marketing concept -- 12. From mass marketing to mass customization -- 13. It's time for total marketing -- 14. Marketing's new paradigm : What's really happening out there -- 15. Reconceptualizing marketing : an interview with Philip Kotler -- 16. Marketing and merchandising -- 17. From market driven to market driving (with Nirmalya Kumar and Lisa Scheer) -- 18. The service-dominant logic for marketing : a critique (with Ravi S. Achrol) -- 19. Holistic marketing : a broad, integrated perspective to marketing management (with Kevin Lane Keller) -- 20. Alphabet soup -- 21. Some major contributions of Philip Kotler to marketing theory / John C. Narver -- 22. The master of conceptualizations / Torger Reve -- 23. Commentaries on some selected articles of Philip Kotler / Robert E. Spekman -- 24. Emergence of specialized streama of inquiry in marketing and the envolving marketing nomenclature : some reflections on Phil Kotler's contributions to marketing literature / Rajan Varadarajan -- 25. Commentary on the Achrol-Kotler critique of domainant logic / Robert E. Spekman -- 26. On the ontology of "Domain logics" in marketing / David W. Stewart -- 27. Getting to know Pjilip Better : an interview with Philip Kotler.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference Books	Central Library, Sikkim University Reference		Reference Collection		658.8 SHE/L (Browse shelf(Opens below))		v.1			Not For Loan			P41647

Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. Behavioral models for analyzing buyers --
2. Coping with the complexities of marketing --
3. Metamarketing : the furthering of organizations, persons, places and causes --
4. Demarketing, yes, demarketing (with Sidney J. Levy) --
5. A generic concept of marketing --
6. Buying is marketing too! (with Sidney J. Levy) --
7. The Major tasks of marketing management --
8. Atmospherics as a marketing tool --
9. A critical assessment of marketing theory and practice --
10. Megamarketing --
11. Humanistic marketing : beyond the marketing concept --
12. From mass marketing to mass customization --
13. It's time for total marketing --
14. Marketing's new paradigm : What's really happening out there --
15. Reconceptualizing marketing : an interview with Philip Kotler --
16. Marketing and merchandising --
17. From market driven to market driving (with Nirmalya Kumar and Lisa Scheer) --
18. The service-dominant logic for marketing : a critique (with Ravi S. Achrol) --
19. Holistic marketing : a broad, integrated perspective to marketing management (with Kevin Lane Keller) --
20. Alphabet soup --
21. Some major contributions of Philip Kotler to marketing theory / John C. Narver --
22. The master of conceptualizations / Torger Reve --
23. Commentaries on some selected articles of Philip Kotler / Robert E. Spekman --
24. Emergence of specialized streama of inquiry in marketing and the envolving marketing nomenclature : some reflections on Phil Kotler's contributions to marketing literature / Rajan Varadarajan --
25. Commentary on the Achrol-Kotler critique of domainant logic / Robert E. Spekman --
26. On the ontology of "Domain logics" in marketing / David W. Stewart --
27. Getting to know Pjilip Better : an interview with Philip Kotler.

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