Legends in marketing: Philip Kotler/ (Record no. 186633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8132105192 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing: Philip Kotler/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, Ravi S. Achrol. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 9 v. (lxv, 351 p.) : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | V. 1. Marketing theory and orientations --<br/>v. 2. Analytical marketing --<br/>v. 3. Creating and managing the product mix --<br/>v. 4. Improving the role and practice of marketing --<br/>v. 5. Strategic marketing --<br/>v. 6. Globalization and international marketing competition --<br/>v. 7. Marketing in the new economy --<br/>v. 8. Broadening the concept and applications of marketing --<br/>v. 9. The social and ethical side of marketing.<br/><br/>1. Behavioral models for analyzing buyers --<br/>2. Coping with the complexities of marketing --<br/>3. Metamarketing : the furthering of organizations, persons, places and causes --<br/>4. Demarketing, yes, demarketing (with Sidney J. Levy) --<br/>5. A generic concept of marketing --<br/>6. Buying is marketing too! (with Sidney J. Levy) --<br/>7. The Major tasks of marketing management --<br/>8. Atmospherics as a marketing tool --<br/>9. A critical assessment of marketing theory and practice --<br/>10. Megamarketing --<br/>11. Humanistic marketing : beyond the marketing concept --<br/>12. From mass marketing to mass customization --<br/>13. It's time for total marketing --<br/>14. Marketing's new paradigm : What's really happening out there --<br/>15. Reconceptualizing marketing : an interview with Philip Kotler --<br/>16. Marketing and merchandising --<br/>17. From market driven to market driving (with Nirmalya Kumar and Lisa Scheer) --<br/>18. The service-dominant logic for marketing : a critique (with Ravi S. Achrol) --<br/>19. Holistic marketing : a broad, integrated perspective to marketing management (with Kevin Lane Keller) --<br/>20. Alphabet soup --<br/>21. Some major contributions of Philip Kotler to marketing theory / John C. Narver --<br/>22. The master of conceptualizations / Torger Reve --<br/>23. Commentaries on some selected articles of Philip Kotler / Robert E. Spekman --<br/>24. Emergence of specialized streama of inquiry in marketing and the envolving marketing nomenclature : some reflections on Phil Kotler's contributions to marketing literature / Rajan Varadarajan --<br/>25. Commentary on the Achrol-Kotler critique of domainant logic / Robert E. Spekman --<br/>26. On the ontology of "Domain logics" in marketing / David W. Stewart --<br/>27. Getting to know Pjilip Better : an interview with Philip Kotler. |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Achrol, Ravi S., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.1 | 658.8 SHE/L | P41647 | 23/09/2022 | Reference Books |