Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Ravi S. Achrol.

Contributor(s): Sheth, Jagdish N., ed | Achrol, Ravi S., edMaterial type: TextTextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012Description: 9 v. (lxv, 351 p.) : ill. ; 26 cmISBN: 8132105192Subject(s): Marketing | Marketing research | Kotler, Philip DDC classification: 658.8
Contents:
V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. Behavioral models for analyzing buyers -- 2. Coping with the complexities of marketing -- 3. Metamarketing : the furthering of organizations, persons, places and causes -- 4. Demarketing, yes, demarketing (with Sidney J. Levy) -- 5. A generic concept of marketing -- 6. Buying is marketing too! (with Sidney J. Levy) -- 7. The Major tasks of marketing management -- 8. Atmospherics as a marketing tool -- 9. A critical assessment of marketing theory and practice -- 10. Megamarketing -- 11. Humanistic marketing : beyond the marketing concept -- 12. From mass marketing to mass customization -- 13. It's time for total marketing -- 14. Marketing's new paradigm : What's really happening out there -- 15. Reconceptualizing marketing : an interview with Philip Kotler -- 16. Marketing and merchandising -- 17. From market driven to market driving (with Nirmalya Kumar and Lisa Scheer) -- 18. The service-dominant logic for marketing : a critique (with Ravi S. Achrol) -- 19. Holistic marketing : a broad, integrated perspective to marketing management (with Kevin Lane Keller) -- 20. Alphabet soup -- 21. Some major contributions of Philip Kotler to marketing theory / John C. Narver -- 22. The master of conceptualizations / Torger Reve -- 23. Commentaries on some selected articles of Philip Kotler / Robert E. Spekman -- 24. Emergence of specialized streama of inquiry in marketing and the envolving marketing nomenclature : some reflections on Phil Kotler's contributions to marketing literature / Rajan Varadarajan -- 25. Commentary on the Achrol-Kotler critique of domainant logic / Robert E. Spekman -- 26. On the ontology of "Domain logics" in marketing / David W. Stewart -- 27. Getting to know Pjilip Better : an interview with Philip Kotler.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Reference Books Reference Books Central Library, Sikkim University
Reference 		Reference Collection 658.8 SHE/L (Browse shelf(Opens below)) v.1 Not For Loan P41647
Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. Behavioral models for analyzing buyers --
2. Coping with the complexities of marketing --
3. Metamarketing : the furthering of organizations, persons, places and causes --
4. Demarketing, yes, demarketing (with Sidney J. Levy) --
5. A generic concept of marketing --
6. Buying is marketing too! (with Sidney J. Levy) --
7. The Major tasks of marketing management --
8. Atmospherics as a marketing tool --
9. A critical assessment of marketing theory and practice --
10. Megamarketing --
11. Humanistic marketing : beyond the marketing concept --
12. From mass marketing to mass customization --
13. It's time for total marketing --
14. Marketing's new paradigm : What's really happening out there --
15. Reconceptualizing marketing : an interview with Philip Kotler --
16. Marketing and merchandising --
17. From market driven to market driving (with Nirmalya Kumar and Lisa Scheer) --
18. The service-dominant logic for marketing : a critique (with Ravi S. Achrol) --
19. Holistic marketing : a broad, integrated perspective to marketing management (with Kevin Lane Keller) --
20. Alphabet soup --
21. Some major contributions of Philip Kotler to marketing theory / John C. Narver --
22. The master of conceptualizations / Torger Reve --
23. Commentaries on some selected articles of Philip Kotler / Robert E. Spekman --
24. Emergence of specialized streama of inquiry in marketing and the envolving marketing nomenclature : some reflections on Phil Kotler's contributions to marketing literature / Rajan Varadarajan --
25. Commentary on the Achrol-Kotler critique of domainant logic / Robert E. Spekman --
26. On the ontology of "Domain logics" in marketing / David W. Stewart --
27. Getting to know Pjilip Better : an interview with Philip Kotler.

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