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Consumer behaviour: application in marketing/

By: East,Robert Material type: Text

TextPublication details: Los Angeles: Sage, 2009Description: 334 p. : illISBN: 9788132103158Subject(s): Consumer behavior | Consumer behavior | Consumer behavior--Social aspects DDC classification: 658.8342

Contents:

PART 1 - INTRODUCTIONChapter 1: Ideas and Explanations in Consumer Research PART 2 - CONSUMPTION PATTERNSChapter 2: Customer LoyaltyChapter 3: Brand Knowledge, Brand Equity and Brand ExtensionChapter 4: Stationary MarketsChapter 5: Market DynamicsChapter 6: Consumer Group DifferencesPART 3 - EXPLAINING DECISION-MAKINGChapter 7: Predicting and Explaining BehaviourChapter 8: Information Processing and Decision-MakingChapter 9: Consumer Satisfaction and Quality PART 4 - MARKET RESPONSEChapter 10: Consumer Response to Price and Sales PromotionsChapter 11: The Retail Context Chapter 12: Word-of-Mouth Influence Chapter 13: The Response to Advertising

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.8342 EAS/C (Browse shelf(Opens below))	Available		P42059

Total holds: 0

PART 1 - INTRODUCTIONChapter

1: Ideas and Explanations in Consumer Research

PART 2 - CONSUMPTION PATTERNSChapter

2: Customer LoyaltyChapter

3: Brand Knowledge, Brand Equity and Brand ExtensionChapter

4: Stationary MarketsChapter

5: Market DynamicsChapter

6: Consumer Group DifferencesPART

3 - EXPLAINING DECISION-MAKINGChapter

7: Predicting and Explaining BehaviourChapter

8: Information Processing and Decision-MakingChapter

9: Consumer Satisfaction and Quality

PART 4 - MARKET RESPONSEChapter

10: Consumer Response to Price and Sales PromotionsChapter

11: The Retail Context

Chapter 12: Word-of-Mouth Influence

Chapter 13: The Response to Advertising

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