Consumer behaviour: application in marketing/ (Record no. 187045)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00355nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132103158 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | EAS/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | East,Robert |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behaviour: application in marketing/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 334 p. : ill |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1 - INTRODUCTIONChapter<br/><br/> 1: Ideas and Explanations in Consumer Research<br/><br/>PART 2 - CONSUMPTION PATTERNSChapter <br/><br/>2: Customer LoyaltyChapter <br/><br/>3: Brand Knowledge, Brand Equity and Brand ExtensionChapter <br/><br/>4: Stationary MarketsChapter<br/><br/> 5: Market DynamicsChapter <br/><br/>6: Consumer Group DifferencesPART <br/><br/>3 - EXPLAINING DECISION-MAKINGChapter<br/><br/> 7: Predicting and Explaining BehaviourChapter <br/><br/>8: Information Processing and Decision-MakingChapter <br/><br/>9: Consumer Satisfaction and Quality<br/><br/>PART 4 - MARKET RESPONSEChapter <br/><br/>10: Consumer Response to Price and Sales PromotionsChapter <br/><br/>11: The Retail Context<br/><br/>Chapter 12: Word-of-Mouth Influence<br/><br/>Chapter 13: The Response to Advertising |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior--Social aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8342 EAS/C | P42059 | 03/12/2019 | 03/12/2019 | General Books |