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Mass media research: an introduction/ Wimmer Roger D

By: Wimmer Roger D Material type: Text

TextPublication details: Cengage Learning: Micheal Rosenberg, 2003Edition: 9th edDescription: 464pISBN: 9781439083925Subject(s): Mass mediaDDC classification: 302.23072

Contents:

Part I: THE RESEARCH PROCESS. 1. Science and Research. 2. Elements of Research. 3. Research Ethics. 4. Sampling. Part II: RESEARCH APPROACHES. 5. Qualitative Research Methods. 6. Content Analysis. 7. Survey Research. 8. Longitudinal Research. 9. Experimental Research. Part III: DATA ANALYSIS. 10. Introduction to Statistics. 11. Hypothesis Testing. 12. Basic Statistical Procedures. Part IV: RESEARCH APPLICATIONS. 13. Newspaper and Magazine Research. 14. Research in the Electronic Media. 15. Research in Advertising. 16. Research in Public Relations.Appendix Tables.Glossary.Name Index.Subject Index.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.23072 WIM/M (Browse shelf(Opens below))	Available		P17758

Total holds: 0

Part I: THE RESEARCH PROCESS.
1. Science and Research.
2. Elements of Research.
3. Research Ethics.
4. Sampling.

Part II: RESEARCH APPROACHES.
5. Qualitative Research Methods.
6. Content Analysis.
7. Survey Research.
8. Longitudinal Research.
9. Experimental Research.

Part III: DATA ANALYSIS.
10. Introduction to Statistics.
11. Hypothesis Testing.
12. Basic Statistical Procedures.

Part IV: RESEARCH APPLICATIONS.
13. Newspaper and Magazine Research.
14. Research in the Electronic Media.
15. Research in Advertising.
16. Research in Public Relations.Appendix Tables.Glossary.Name Index.Subject Index.

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