Mass media research: an introduction/ (Record no. 162848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01035nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781439083925 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 |
| Item number | WIM/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer Roger D |
| 245 #0 - TITLE STATEMENT | |
| Title | Mass media research: an introduction/ |
| Statement of responsibility, etc. | Wimmer Roger D |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cengage Learning: |
| Name of publisher, distributor, etc. | Micheal Rosenberg, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 464p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: THE RESEARCH PROCESS.<br/>1. Science and Research.<br/>2. Elements of Research.<br/>3. Research Ethics.<br/>4. Sampling.<br/><br/>Part II: RESEARCH APPROACHES.<br/>5. Qualitative Research Methods.<br/>6. Content Analysis.<br/>7. Survey Research.<br/>8. Longitudinal Research.<br/>9. Experimental Research.<br/><br/>Part III: DATA ANALYSIS.<br/>10. Introduction to Statistics.<br/>11. Hypothesis Testing.<br/>12. Basic Statistical Procedures.<br/><br/>Part IV: RESEARCH APPLICATIONS.<br/>13. Newspaper and Magazine Research.<br/>14. Research in the Electronic Media.<br/>15. Research in Advertising.<br/>16. Research in Public Relations.Appendix Tables.Glossary.Name Index.Subject Index. |
| 650 ## - SUBJECT | |
| Keyword | Mass media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 302.23072 WIM/M | P17758 | 08/04/2024 | 28/02/2024 | General Books |