Chinese economic transition and international marketing strategy/ edited by Ilan Alon ; foreword by Shaomin Li.

Contributor(s):

Alon, Ilan, ed

Material type:

TextPublication details: Westport, Conn. : Praeger, 2003.Description: xxvii, 322 p. : ill. ; 24 cmISBN:

1567205879 (alk. paper)

Subject(s):

DDC classification:

330.95105 ALO/C

Contents:

Foreword: China's Greatest Leap Forward / Shaomin Li -- Introduction / Ilan Alon -- International Marketing in China -- International Market Entry into China / David Reid -- Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li -- A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru -- Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang -- Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang -- The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts -- Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu -- Development and Competition in Selected Industries -- Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick -- The New Jewelry: Cell Phones in China / David Reid -- The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu -- Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell -- Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He -- The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi -- The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris -- The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Central Library, Sikkim University General Book Section				330.95105 ALO/C (Browse shelf(Opens below))					Available			P22292

Total holds: 0

Includes bibliographical references and index.

Foreword: China's Greatest Leap Forward / Shaomin Li -- Introduction / Ilan Alon -- International Marketing in China -- International Market Entry into China / David Reid -- Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li -- A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru -- Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang -- Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang -- The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts -- Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu -- Development and Competition in Selected Industries --
Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick --
The New Jewelry: Cell Phones in China / David Reid -- The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu -- Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell -- Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He -- The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi -- The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris -- The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu.

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