Chinese economic transition and international marketing strategy/ (Record no. 167356)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02348cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1567205879 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 330.95105 |
| Item number | ALO/C |
| 245 00 - TITLE STATEMENT | |
| Title | Chinese economic transition and international marketing strategy/ |
| Statement of responsibility, etc. | edited by Ilan Alon ; foreword by Shaomin Li. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Westport, Conn. : |
| Name of publisher, distributor, etc. | Praeger, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 322 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword: China's Greatest Leap Forward / Shaomin Li -- Introduction / Ilan Alon -- International Marketing in China -- International Market Entry into China / David Reid -- Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li -- A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru -- Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang -- Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang -- The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts -- Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu -- Development and Competition in Selected Industries --<br/>Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick --<br/>The New Jewelry: Cell Phones in China / David Reid -- The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu -- Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell -- Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He -- The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi -- The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris -- The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu. |
| 650 #0 - SUBJECT | |
| Keyword | Mixed economy |
| Geographic subdivision | China. |
| 650 #0 - SUBJECT | |
| Keyword | International business enterprises |
| General subdivision | Law and legislation |
| Geographic subdivision | China. |
| 650 #0 - SUBJECT | |
| Keyword | China -- Economic conditions -- 1976-2000. |
| 651 #0 - SUBJECT--GEOGRAPHIC NAME | |
| Geographic name | China |
| General subdivision | Economic conditions |
| 651 #0 - SUBJECT--GEOGRAPHIC NAME | |
| Geographic name | China |
| General subdivision | Economic policy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alon, Ilan, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 330.95105 ALO/C | P22292 | 07/09/2023 | 10/08/2023 | General Books |