Chinese economic transition and international marketing strategy/ edited by Ilan Alon ; foreword by Shaomin Li.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Central Library, Sikkim University General Book Section | 330.95105 ALO/C (Browse shelf(Opens below)) | Available | P22292 |
Includes bibliographical references and index.
Foreword: China's Greatest Leap Forward / Shaomin Li -- Introduction / Ilan Alon -- International Marketing in China -- International Market Entry into China / David Reid -- Performance of Market Followers in the International Market: The Case of China / Yigang Pan, Shaomin Li -- A Comparison of Popular Chinese and U.S. Home Pages / Wenyong Zhao, Jamie Murphy, Fang Liu, Doina Olaru -- Chinese E-Business Strategy: The Case Study of Haier / Peter Ping Li, Tung-lung Chang -- Market Research Issues in China: The Pharmaceutical Industry / Philip Stern, Sue Bridgewater, Bo Wang -- The Development of Domestic Brands in China / Michael T. Ewing, Julie Napoli, Leyland F. Pitt, Alistair Watts -- Examining the Marketing Strategies Employed by Chinese Sales Letters / Yunxia Zhu -- Development and Competition in Selected Industries --
Upgrading China's Competitive Advantage: The Case of Zhongguancun Science and Technology Park / Mei Qi, Yanyu Zhao, Peter Enderwick --
The New Jewelry: Cell Phones in China / David Reid -- The PC Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu -- Marketing Wine in China / Michael Beverland, Phil Bretherton, Peter Carswell -- Marketing Strategy in the Chinese Cosmetics Industry / Patricia M. Anderson, Xiaohong He -- The Development of the Hotel Sector in China / Ray Pine, Ping-Shu Qi -- The New Frontiers of the Chinese Car Industry / Tom Donnelly, Kamel Mellahi, David Morris -- The Airline Industry in China: Evolution and Competitive Dynamics / Alev M. Efendioglu.
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