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McQuail's mass communication theory/ Denis McQuail

By: McQuail, Danis Material type: Text

TextPublication details: New Delhi: Vistaar Publications, 2009Edition: 5th edDescription: viii, 616 p. : ill. ; 24 cmISBN: 9781412903714Subject(s): Mass media | Communication | Mass media--PhilosophyDDC classification: 302.2

Contents:

1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication.

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Holdings ( 1 )
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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.2 MCQ/M (Browse shelf(Opens below))	Checked out	09/03/2023	P07532

Total holds: 0

1. Introduction to the book --
2. The rise of mass media --
3. Concepts and models for mass communication --
4. Theory of media and theory of society --
5. Mass communication and culture --
6. New media --
new theory? --
7. Normative theory of media and society --
8. Media structure and performance : principles and accountability --
9. Media economics and governance --
10. Global mass communication --
11. The media organization : pressures and demands --
12. The production of media culture --
13. Media content : issues, concepts and methods of analysis --
14. Media genres and texts --
15. Audience theory and research traditions --
16. Audience formation and experience --
17. Processes and models of media effects --
18. Social-cultural effects --
19. News, public opinion and political communication --
20. Epilogue : the future of mass communication.

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