McQuail's mass communication theory/
McQuail, Danis
McQuail's mass communication theory/ Denis McQuail - 5th ed. - New Delhi: Vistaar Publications, 2009. - viii, 616 p. : ill. ; 24 cm.
1. Introduction to the book --
2. The rise of mass media --
3. Concepts and models for mass communication --
4. Theory of media and theory of society --
5. Mass communication and culture --
6. New media --
new theory? --
7. Normative theory of media and society --
8. Media structure and performance : principles and accountability --
9. Media economics and governance --
10. Global mass communication --
11. The media organization : pressures and demands --
12. The production of media culture --
13. Media content : issues, concepts and methods of analysis --
14. Media genres and texts --
15. Audience theory and research traditions --
16. Audience formation and experience --
17. Processes and models of media effects --
18. Social-cultural effects --
19. News, public opinion and political communication --
20. Epilogue : the future of mass communication.
9781412903714
Mass media
Communication
Mass media--Philosophy
302.2 / MCQ/M
McQuail's mass communication theory/ Denis McQuail - 5th ed. - New Delhi: Vistaar Publications, 2009. - viii, 616 p. : ill. ; 24 cm.
1. Introduction to the book --
2. The rise of mass media --
3. Concepts and models for mass communication --
4. Theory of media and theory of society --
5. Mass communication and culture --
6. New media --
new theory? --
7. Normative theory of media and society --
8. Media structure and performance : principles and accountability --
9. Media economics and governance --
10. Global mass communication --
11. The media organization : pressures and demands --
12. The production of media culture --
13. Media content : issues, concepts and methods of analysis --
14. Media genres and texts --
15. Audience theory and research traditions --
16. Audience formation and experience --
17. Processes and models of media effects --
18. Social-cultural effects --
19. News, public opinion and political communication --
20. Epilogue : the future of mass communication.
9781412903714
Mass media
Communication
Mass media--Philosophy
302.2 / MCQ/M