Advertising and promotion: an integrated marketing communications perspective/ George E. Belch; Michael A. Belch
Material type: TextPublication details: New Delhi: Tata McGraw Hill Education pvt. ltd, 2010Edition: 7th EdDescription: 1075 pISBN: 9780070144966Subject(s): Sales promotion | Advertising | Communication in marketingDDC classification: 659.1Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 659.1 BEL/A (Browse shelf(Opens below)) | Available | P18651 |
Total holds: 0
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