Advertising and promotion: an integrated marketing communications perspective/ (Record no. 163741)
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000 -LEADER | |
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fixed length control field | 00574nam a2200181Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780070144966 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | BEL/A |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, George E. |
245 #0 - TITLE STATEMENT | |
Title | Advertising and promotion: an integrated marketing communications perspective/ |
Statement of responsibility, etc. | George E. Belch; Michael A. Belch |
250 ## - EDITION STATEMENT | |
Edition statement | 7th Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi: |
Name of publisher, distributor, etc. | Tata McGraw Hill Education pvt. ltd, |
Date of publication, distribution, etc. | 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1075 p. |
650 ## - SUBJECT | |
Keyword | Sales promotion |
650 ## - SUBJECT | |
Keyword | Advertising |
650 ## - SUBJECT | |
Keyword | Communication in marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.1 BEL/A | P18651 | 28/03/2023 | 17/01/2023 | General Books |