Practical tourism research/
Material type: TextPublication details: Cambridge, Mass: CAB International, 2010Description: viii, 259 p. ; 25 cmISBN: 9781845936327 Subject(s): Tourism -- Research -- MethodologyDDC classification: 910.72Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 910.72 SMI/P (Browse shelf(Opens below)) | Available | P41890 |
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
910.72 ROB/R Research themes for tourism/ | 910.72 ROB/R Research themes for tourism / | 910.72 SHO/T Tourist mobility and advanced tracking technologies / | 910.72 SMI/P Practical tourism research/ | 910.72 WAL/G Geographical data analysis / | 910.727 LLO/E Exploring spatial scale in geography / | 910.727 TAY/Q Quantitative Methods in Geography:An Introduction to Spatial Analysis |
Includes bibliographical references and index.
Contents
01 The Nature of Tourism Research 1
02 How to Plan a Research Project 33
03 How to Design a Questionnaire 61
04 How to Select a Sample 87
05 How to Conduct Personal Interviews and Focus Groups 109
06 How to Construct and Use Indices and Scales 132
07 Metrics for Decision Making 154
08 How to Do Case Studies 185
09 How to Do Content Analysis 201
10 How to Prepare a Research Report or Presentation 221
Appendix 245
Index 251
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