Practical tourism research/
Smith, Stephen L. J
Practical tourism research/ - Cambridge, Mass: CAB International, 2010. - viii, 259 p. ; 25 cm.
Includes bibliographical references and index.
Contents
01 The Nature of Tourism Research 1
02 How to Plan a Research Project 33
03 How to Design a Questionnaire 61
04 How to Select a Sample 87
05 How to Conduct Personal Interviews and Focus Groups 109
06 How to Construct and Use Indices and Scales 132
07 Metrics for Decision Making 154
08 How to Do Case Studies 185
09 How to Do Content Analysis 201
10 How to Prepare a Research Report or Presentation 221
Appendix 245
Index 251
9781845936327
Tourism--Research--Methodology.
910.72 / SMI/P
Practical tourism research/ - Cambridge, Mass: CAB International, 2010. - viii, 259 p. ; 25 cm.
Includes bibliographical references and index.
Contents
01 The Nature of Tourism Research 1
02 How to Plan a Research Project 33
03 How to Design a Questionnaire 61
04 How to Select a Sample 87
05 How to Conduct Personal Interviews and Focus Groups 109
06 How to Construct and Use Indices and Scales 132
07 Metrics for Decision Making 154
08 How to Do Case Studies 185
09 How to Do Content Analysis 201
10 How to Prepare a Research Report or Presentation 221
Appendix 245
Index 251
9781845936327
Tourism--Research--Methodology.
910.72 / SMI/P