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International marketing/ Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Cateora, Philip RContributor(s): Gilly Mary C | Graham John LMaterial type: Text

TextPublication details: New Delhi : McGraw-Hill, 2010Edition: 13th edDescription: xxxii, 888 p. : col. ill., col. maps ; 29 cmISBN: 9780070666993; 0070666997Subject(s): Export marketing | International business enterprisesDDC classification: 381

Contents:

Part I: An Overview 1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of International Trade Part II: The Cultural Environment of Global Markets 3. History and Geography: The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Culture, Management Style and Business Systems 6. The Political Environment: A Critical Concern 7. The International Legal Environment: Playing by the Rules Part III: Assessing Global Market Opportunities 8. Developing a Global Vision through Market Research 9. Emerging Markets 10. Multinational Market Regions and Market Groups Part IV: Developing Global Marketing Strategies 11. Global Marketing Management: Planning and Organization 12. Products and Services for Consumers 13. Products and Consumers for Businesses 14. International Marketing Channels 15. Exporting and Logistics: Special Issues for Business 16. Integrated Marketing Communications and International Advertising 17. Personal Selling and Sales Management 18. Pricing for International Markets Part V: Implementing Global Marketing Strategies 19. Negotiating with International Customers, Partners and Regulators Part VI: Supplementary Material 20. The Country Notebook Cases

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	381 CAT/I (Browse shelf(Opens below))	Available		P18792

Total holds: 0

Includes bibliographical references and index.

Part I: An Overview

1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Trade

Part II: The Cultural Environment of Global Markets

3. History and Geography: The Foundations of Culture
4. Cultural Dynamics in Assessing Global Markets
5. Culture, Management Style and Business Systems
6. The Political Environment: A Critical Concern
7. The International Legal Environment: Playing by the Rules

Part III: Assessing Global Market Opportunities

8. Developing a Global Vision through Market Research
9. Emerging Markets
10. Multinational Market Regions and Market Groups

Part IV: Developing Global Marketing Strategies

11. Global Marketing Management: Planning and Organization
12. Products and Services for Consumers
13. Products and Consumers for Businesses
14. International Marketing Channels
15. Exporting and Logistics: Special Issues for Business
16. Integrated Marketing Communications and International Advertising
17. Personal Selling and Sales Management
18. Pricing for International Markets

Part V: Implementing Global Marketing Strategies

19. Negotiating with International Customers, Partners and Regulators

Part VI: Supplementary Material

20. The Country Notebook
Cases

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