International marketing/ (Record no. 2697)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00593cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070666993 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070666997 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 |
| Item number | CAT/I |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing/ |
| Statement of responsibility, etc. | Philip R. Cateora, Mary C. Gilly, John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 888 p. : |
| Other physical details | col. ill., col. maps ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: An Overview<br/><br/>1. The Scope and Challenge of International Marketing<br/>2. The Dynamic Environment of International Trade<br/><br/>Part II: The Cultural Environment of Global Markets<br/><br/>3. History and Geography: The Foundations of Culture<br/>4. Cultural Dynamics in Assessing Global Markets<br/>5. Culture, Management Style and Business Systems<br/>6. The Political Environment: A Critical Concern<br/>7. The International Legal Environment: Playing by the Rules<br/><br/>Part III: Assessing Global Market Opportunities<br/><br/>8. Developing a Global Vision through Market Research<br/>9. Emerging Markets<br/>10. Multinational Market Regions and Market Groups<br/><br/>Part IV: Developing Global Marketing Strategies<br/><br/>11. Global Marketing Management: Planning and Organization<br/>12. Products and Services for Consumers<br/>13. Products and Consumers for Businesses<br/>14. International Marketing Channels<br/>15. Exporting and Logistics: Special Issues for Business<br/>16. Integrated Marketing Communications and International Advertising<br/>17. Personal Selling and Sales Management<br/>18. Pricing for International Markets<br/><br/>Part V: Implementing Global Marketing Strategies<br/><br/>19. Negotiating with International Customers, Partners and Regulators<br/><br/>Part VI: Supplementary Material<br/><br/>20. The Country Notebook<br/>Cases |
| 650 #0 - SUBJECT | |
| Keyword | Export marketing. |
| 650 #0 - SUBJECT | |
| Keyword | International business enterprises. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly Mary C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham John L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 13/06/2016 | 381 CAT/I | P18792 | 04/09/2018 | 04/09/2018 | General Books |