Methods in consumer research. Volume 1, New approaches to classic methods / edited by Gast�on Ares, Paula Varela.
Material type:
TextSeries: Woodhead Publishing in food science, technology, and nutritionPublisher: Duxford, United Kingdom : Woodhead Publishing, [2018]Copyright date: �2018Description: 1 online resource : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9780081012581; 0081012586Other title: New approaches to classic methodsSubject(s): Consumers -- Research -- Methodology | Consumer behaviorAdditional physical formats: Print version:: Methods in consumer research.DDC classification: 658.8/34 LOC classification: HF5415.32 | .M48 2018ebOnline resources: ScienceDirect | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Includes bibliographical references and index.
Online resource; title from PDF title page (EBSCO, viewed January, 11, 2018).
"Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."-- Provided by publisher
Recent advances in consumer science / Paula Varela and Gas�tn Ares -- Complexity of consumer perception: thoughts on pre-product launch research / Ep �Kster and Jos Mojet -- New approaches to focus groups / Luis Guerrero and Joan Xicola -- Projective techniques / Francisco J. Me�sas and Miguel Escribano -- Using ethnography in consumer research / Dominique Valentin and Carlos Gomez-Corona -- Application of social media for consumer research / Leticia Vidal, Gas�tn Ares and Sara R. Jaeger -- Product performance optimization / Davide Giacalone -- Consumer-based methodologies for sensory characterization / Gas�tn Ares and Paula Varela -- Dynamics of consumer perception / John C. Castura -- Affect-based discrimination methods / John Prescott -- Emotional responses to products / Sara Spinelli and Erminio Monteleone -- Recent developments in conceptual profiling / David M.H. Thomson and Toby Coates -- Methodological challenges of research in nudging / Ellen van Kleef and Hans C.M. van Trijp -- Statistical approaches to consumer segmentation / Ingunn Berget -- Including context in consumer segmentation: a literature overview shows the what, why, and how / Marleen Onwezen -- Oral processing: implications for consumer choice and preferences / Lina Engelen -- Consumer segmentation based on genetic variation in taste and smell / Mari Sandell, Ulla Hoppu and Oskar Laaksonen -- Expectations: blind/informed testing / Rosires Deliza -- Conjoint analysis in sensory and consumer science: principles, applications, and future perspectives / Va�lrie L. Almli and Tormod N�s -- Credence / Fredrik Fernqvist -- Experimental economics to evaluate consumer preferences / Riccardo Vecchio and Azzurra Annunziata.
Print version record.
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