Methods in consumer research. (Record no. 216426)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 05457cam a2200565 i 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | N$T |
| 019 ## - | |
| -- | 1018463568 |
| -- | 1098206283 |
| -- | 1229527849 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780081012581 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0081012586 |
| 245 00 - TITLE STATEMENT | |
| Title | Methods in consumer research. |
| Statement of responsibility, etc. | edited by Gast�on Ares, Paula Varela. |
| 300 ## - DESCRIPTION | |
| Extent | 1 online resource : |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Recent advances in consumer science / Paula Varela and Gas�tn Ares -- Complexity of consumer perception: thoughts on pre-product launch research / Ep �Kster and Jos Mojet -- New approaches to focus groups / Luis Guerrero and Joan Xicola -- Projective techniques / Francisco J. Me�sas and Miguel Escribano -- Using ethnography in consumer research / Dominique Valentin and Carlos Gomez-Corona -- Application of social media for consumer research / Leticia Vidal, Gas�tn Ares and Sara R. Jaeger -- Product performance optimization / Davide Giacalone -- Consumer-based methodologies for sensory characterization / Gas�tn Ares and Paula Varela -- Dynamics of consumer perception / John C. Castura -- Affect-based discrimination methods / John Prescott -- Emotional responses to products / Sara Spinelli and Erminio Monteleone -- Recent developments in conceptual profiling / David M.H. Thomson and Toby Coates -- Methodological challenges of research in nudging / Ellen van Kleef and Hans C.M. van Trijp -- Statistical approaches to consumer segmentation / Ingunn Berget -- Including context in consumer segmentation: a literature overview shows the what, why, and how / Marleen Onwezen -- Oral processing: implications for consumer choice and preferences / Lina Engelen -- Consumer segmentation based on genetic variation in taste and smell / Mari Sandell, Ulla Hoppu and Oskar Laaksonen -- Expectations: blind/informed testing / Rosires Deliza -- Conjoint analysis in sensory and consumer science: principles, applications, and future perspectives / Va�lrie L. Almli and Tormod N�s -- Credence / Fredrik Fernqvist -- Experimental economics to evaluate consumer preferences / Riccardo Vecchio and Azzurra Annunziata. |
| 650 #0 - SUBJECT | |
| Keyword | Consumers |
| 650 #0 - SUBJECT | |
| Keyword | Consumer behavior. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ares, Gaston, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Varela, Paula, |
| 856 40 - ONLINE RESOURCES | |
| url | https://www.sciencedirect.com/science/book/9780081020890 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | https://id.oclc.org/worldcat/entity/E39PCjHcjWFjt7HfVVjXGfrFGb |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | https://id.oclc.org/worldcat/entity/E39PCjJ6XFXFBPm9r6qYYFkVYP |
| 758 ## - | |
| -- | has work: |
| -- | Volume 1 New approaches to classic methods Methods in consumer research (Text) |
| -- | https://id.oclc.org/worldcat/entity/E39PCFxKQJxqjPPV7XtkgdQMGd |
| -- | https://id.oclc.org/worldcat/ontology/hasWork |
No items available.