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Consumer culture, modernity and identity/ Nita Mathur

By: Mathur, NitaContributor(s): Nita Mathur edMaterial type: Text

TextPublication details: SAGE, 2014ISBN: 9788132118244Subject(s): Social ScienceOnline resources: Click here to access online

Contents:

Cover; Contents; Acknowledgements; Introduction; PART I -- Lifestyle Choices and Construction of Modern Identities; 1 -- The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyle; 2 -- Shop Talk: Shopping Malls and Their Publics; 3 -- Consumer Agency of Urban Women in India; 4 -- Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective; 5 -- Imagining Identity in the Age of Internet and Communication Technologies; PART II -- Global Markets, Local Needs: Fashion and Advertising. 6 -- Structural Changes Rather than the Influence of Media: People's Encounte rwith Economic Liberalization in India7 -- Fashion, Advertising and Identity in the Consumer Society; 8 -- Cultural Politics of Branding: Promoting 'KamaSutra' in India; 9 -- Shopping for Fashions in Post-socialist Russia; 10 -- Sales Tours or How Czech Seniors Learned to Love Capitalism; PART III -- Subaltern Concerns and Moral Subjectivities; 11 -- Politics of Consumption, Politicsof Justice: The Political Investment of the Consumer; 12 -- Ethical Consumption in the Global Age: Coffee's Promise of a Better World. 13 -- Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and ExclusionAbout the Editor and Contributors; Index.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-2267

Total holds: 0

Cover; Contents; Acknowledgements; Introduction; PART I --
Lifestyle Choices and Construction of Modern Identities; 1 --
The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyle; 2 --
Shop Talk: Shopping Malls and Their Publics; 3 --
Consumer Agency of Urban Women in India; 4 --
Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective; 5 --
Imagining Identity in the Age of Internet and Communication Technologies; PART II --
Global Markets, Local Needs: Fashion and Advertising. 6 --
Structural Changes Rather than the Influence of Media: People's Encounte rwith Economic Liberalization in India7 --
Fashion, Advertising and Identity in the Consumer Society; 8 --
Cultural Politics of Branding: Promoting 'KamaSutra' in India; 9 --
Shopping for Fashions in Post-socialist Russia; 10 --
Sales Tours or How Czech Seniors Learned to Love Capitalism; PART III --
Subaltern Concerns and Moral Subjectivities; 11 --
Politics of Consumption, Politicsof Justice: The Political Investment of the Consumer; 12 --
Ethical Consumption in the Global Age: Coffee's Promise of a Better World. 13 --
Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and ExclusionAbout the Editor and Contributors; Index.

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