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9 Brand Shastra: Vijeta Brand Ke Nirman Hetu 9 Safal Brand Ranneetiyan/ Jagdeep Kapoor

By: Kapoor, JagdeepMaterial type: Text

TextPublication details: New Delhi: Sage, 2015ISBN: 9789351505914Subject(s): Business and ManagementOnline resources: Click here to access online

Contents:

Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 -- The Need Shaastra: Brand Category Growth Strategy; 2 -- The Seed Shaastra: Brand Idea Growth Strategy; 3 -- The Heed Shaastra: Brand Awareness Growth Strategy; 4 -- The Deed Shaastra: Brand Trials Growth Strategy; 5 -- The Feed Shaastra: Brand Repeats Growth Strategy; 6 -- The Speed Shaastra: Brand Sales Growth Strategy; 7 -- The Creed Shaastra: Brand Trust Growth Strategy; 8 -- The Breed Shaastra: Brand Market Share Growth Strategy; 9 -- The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-2090

Total holds: 0

Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 --
The Need Shaastra: Brand Category Growth Strategy; 2 --
The Seed Shaastra: Brand Idea Growth Strategy; 3 --
The Heed Shaastra: Brand Awareness Growth Strategy; 4 --
The Deed Shaastra: Brand Trials Growth Strategy; 5 --
The Feed Shaastra: Brand Repeats Growth Strategy; 6 --
The Speed Shaastra: Brand Sales Growth Strategy; 7 --
The Creed Shaastra: Brand Trust Growth Strategy; 8 --
The Breed Shaastra: Brand Market Share Growth Strategy; 9 --
The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author

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