9 Brand Shastra: Vijeta Brand Ke Nirman Hetu 9 Safal Brand Ranneetiyan/ (Record no. 200866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00466nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351505914 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Jagdeep |
| 245 #0 - TITLE STATEMENT | |
| Title | 9 Brand Shastra: Vijeta Brand Ke Nirman Hetu 9 Safal Brand Ranneetiyan/ |
| Statement of responsibility, etc. | Jagdeep Kapoor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2015. |
| Place of publication, distribution, etc. | New Delhi: |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 --<br/>The Need Shaastra: Brand Category Growth Strategy; 2 --<br/>The Seed Shaastra: Brand Idea Growth Strategy; 3 --<br/>The Heed Shaastra: Brand Awareness Growth Strategy; 4 --<br/>The Deed Shaastra: Brand Trials Growth Strategy; 5 --<br/>The Feed Shaastra: Brand Repeats Growth Strategy; 6 --<br/>The Speed Shaastra: Brand Sales Growth Strategy; 7 --<br/>The Creed Shaastra: Brand Trust Growth Strategy; 8 --<br/>The Breed Shaastra: Brand Market Share Growth Strategy; 9 --<br/>The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/9-brand-shastra?bookId=3955&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-2090 | e-Books |