Media audience research: a guide for professionals/ Graham Mytton, Peter Diem and Piet Hein van Dam.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Contents:
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Central Library, Sikkim University | Not for loan | E-1228 |
Total holds: 0
Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures.
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