Media audience research: a guide for professionals/ (Record no. 200004)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00435nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351506423 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Social Science |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mytton, Graham |
| 245 #0 - TITLE STATEMENT | |
| Title | Media audience research: a guide for professionals/ |
| Statement of responsibility, etc. | Graham Mytton, Peter Diem and Piet Hein van Dam. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | housand Oaks, California : |
| Name of publisher, distributor, etc. | SAGE Publications, Inc., |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - DESCRIPTION | |
| Extent | 1 online resource (xvi, 281 pages) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures. |
| 650 ## - SUBJECT | |
| Keyword | Social Science |
| 650 ## - SUBJECT | |
| Keyword | Mass media -- Research -- Methodology. |
| 650 ## - SUBJECT | |
| Keyword | 05.30 mass communication and mass media: general. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Diem, Peter |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dam, Piet Hein van |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/media-audience-research?bookId=3381&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1228 | e-Books |