Winning a billion consumers: a disruptive approach for success in India/ Atul Joshi.
Material type:
TextPublication details: New Delhi, India ; Thousand Oaks, California : SAGE, 2015Description: xv, 261 pages : illustrations ; 22 cmISBN: 9789351505563Subject(s): Business and Management | Customer relations -- India | Management -- India | Social responsibility of business -- India | Success in business -- IndiaOnline resources: Click here to access online
Contents:
Machine generated contents note: pt. I THE LAST MILE: A STRATEGIC DIFFERENTIATOR -- 1.Winning in a Billion Consumer Market -- 2.Cracking the Da Vinci Code -- pt. II REVITALIZING THE LAST MILE: TOOLS AND FRAMEWORKS -- 3.The Five Knots of the Last Mile -- 4.Sextant Arcs of Turbonators -- 5.The Revenue Turbine -- pt. III DELIVERING THE LAST MILE: MISSION CRITICAL(S) -- 6.Zero Calorie Value Chains -- 7.Customer Capital in the Times of the Millennial Generation -- 8.Man and Machine, Not Man or Machine -- 9.Swarm Intelligence: The Execution Supremacy --
10.Epilogue.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
e-Books
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Central Library, Sikkim University | Not for loan | E-1217 |
Total holds: 0
Machine generated contents note: pt. I THE LAST MILE: A STRATEGIC DIFFERENTIATOR -- 1.Winning in a Billion Consumer Market -- 2.Cracking the Da Vinci Code -- pt. II REVITALIZING THE LAST MILE: TOOLS AND FRAMEWORKS -- 3.The Five Knots of the Last Mile -- 4.Sextant Arcs of Turbonators -- 5.The Revenue Turbine -- pt. III DELIVERING THE LAST MILE: MISSION CRITICAL(S) -- 6.Zero Calorie Value Chains -- 7.Customer Capital in the Times of the Millennial Generation -- 8.Man and Machine, Not Man or Machine -- 9.Swarm Intelligence: The Execution Supremacy --
10.Epilogue.
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