Winning a billion consumers: a disruptive approach for success in India/ (Record no. 199993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351505563 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Business and Management |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Joshi, Atul |
| 245 #0 - TITLE STATEMENT | |
| Title | Winning a billion consumers: a disruptive approach for success in India/ |
| Statement of responsibility, etc. | Atul Joshi. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi, India ; Thousand Oaks, California : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - DESCRIPTION | |
| Extent | xv, 261 pages : illustrations ; 22 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note: pt. I THE LAST MILE: A STRATEGIC DIFFERENTIATOR -- 1.Winning in a Billion Consumer Market -- 2.Cracking the Da Vinci Code -- pt. II REVITALIZING THE LAST MILE: TOOLS AND FRAMEWORKS -- 3.The Five Knots of the Last Mile -- 4.Sextant Arcs of Turbonators -- 5.The Revenue Turbine -- pt. III DELIVERING THE LAST MILE: MISSION CRITICAL(S) -- 6.Zero Calorie Value Chains -- 7.Customer Capital in the Times of the Millennial Generation -- 8.Man and Machine, Not Man or Machine -- 9.Swarm Intelligence: The Execution Supremacy --<br/>10.Epilogue. |
| 650 ## - SUBJECT | |
| Keyword | Business and Management |
| 650 ## - SUBJECT | |
| Keyword | Customer relations -- India. |
| 650 ## - SUBJECT | |
| Keyword | Management -- India. |
| 650 ## - SUBJECT | |
| Keyword | Social responsibility of business -- India. |
| 650 ## - SUBJECT | |
| Keyword | Success in business -- India. |
| 856 ## - ONLINE RESOURCES | |
| url | https://evidya.sagepub.in/library/winning-a-billion-consumers?bookId=3372&siteName=evidya |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1217 | e-Books |