Corporate communications: a 21st century primer/ Joseph Fernandez.
Material type:
TextPublication details: New Delhi : Response Books, 2004Description: 282 pages : illustrations ; 22 cmISBN: 9789352800292Subject(s): Business and Management | Business communication | Advertising | Public relations | Communication in managementOnline resources: Click here to access online
Contents:
The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
e-Books
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Central Library, Sikkim University | Not for loan | E-1202 |
Total holds: 0
The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones.
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