Corporate communications: a 21st century primer/
Fernandez, Joseph
Corporate communications: a 21st century primer/ Joseph Fernandez. - New Delhi : Response Books, 2004. - 282 pages : illustrations ; 22 cm
The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones.
9789352800292
Business and Management
Business communication.
Advertising.
Public relations.
Communication in management
Corporate communications: a 21st century primer/ Joseph Fernandez. - New Delhi : Response Books, 2004. - 282 pages : illustrations ; 22 cm
The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones.
9789352800292
Business and Management
Business communication.
Advertising.
Public relations.
Communication in management