Normal view MARC view ISBD view

The SAGE handbook of public relations / edited by Robert L. Heath

Contributor(s): Heath, Robert LMaterial type: Text

TextPublication details: Los Angeles: SAGE Publications, c2010Description: xvii, 773 p. HBISBN: 9781412977807 Subject(s): Public relationsDDC classification: 659.2

Contents:

Publics and public relations : effecting change / Shirley Leitch, Judy Motion -- Correspondence(s) to reality : a reconstructive approach to public relations / Günter Bentele -- Dialogue as a basis for stakeholder engagement : defining and measuring the core competencies / Nigel M. de Bussy -- "Making it real" : anthropological reflections on public relations, diplomacy, and rhetoric / Jacquie L'Etang -- Social construction and public relations / Katerina Tsetsura -- Public relations and power / Peter M. Smudde, Jeffrey L. Courtright -- Power and public relations : paradoxes and programmatic thoughts / Robert L. Heath, Judy Motion, Shirley Leitch -- "Race" in public relations / Lee Edwards -- Toward an intersectionality theory of public relations / Jennifer Vardeman-Winter, Natalie T.J. Tindall -- Does a public relations scholarship have a place in race? / Damion Waymer -- Feminist scholarship and its contributions to public relations / Brenda J. Wrigley -- Reflective management : seeing the organization as if from outside / Susanne Holmström -- Symmetry and its critics : antecedents, prospects, and implications for symmetry in a postsymmetry era / Robert E. Brown -- Strategy, management, leadership, and public relations / Finn Frandsen, Winni Johansen -- Reputation, communication, and the corporate brand / Peggy Simcic Brønn -- Practice of public relations as change management / Robert L. Heath. Use of research in public relations / Marcia W. DiStaso, Don W. Stacks -- Reputation models, drivers, and measurement / Tom Watson -- Come together : rise and fall of public relations organizations in the 20th century / Julie K. Henderson -- Public relations identity : evolving from academic and practitioner partnerships / Bonita Dostal Neff -- Relationship management projects public relations image : analysis of Living history and Dreams from my father / Gayle M. Pohl -- Activism 2.0 / Michael F. Smith, Denise P. Ferguson -- Activism in the 20th and 21st centuries / Pamela G. Bourland-Davis, William Thompson, F. Erik Brooks -- Public relations practitioners and the leadership challenge / Bruce K. Berger, Juan Meng -- Embedding issue management : from process to policy / Tony Jacques -- Risk communication / Michael J. Palenchar -- Community engagement and risk management / Katherine A. McComas -- Crisis communication : a developing field / W. Timothy Coombs -- Expanding the parameters of crisis communication : from chaos to renewal / Matthew W. Seeger, Timothy L. Sellnow, Robert L. Ulmer -- Red Cross crisis communication in the wake of September 11, 2001 / kimberly A. Schwartz -- Defining the relationship between public relations and marketing : public relations' most important challenge / James G. Hutton -- Being public : publicity as public relations / Kirk Hallahan -- Role of public relations in promoting healthy communities / Jeffrey K. Springston, Ruthann Weaver Lariscy -- Community relations and corporate social responsibility / Robert L. Heath, Lan Ni -- Nature of good in public relations : what should be its normative ethic? / Shannon A. Bowen -- Military spokespeople and democracy : perspectives from two Israeli wars / Margalit Toledano -- Sport public relations / Thomas E. Isaacson -- Investor relations / Alexander V. Laskin -- Public relations media / Kirk Hallahan -- Directions in social media for professionals and scholars / Michael L. Kent -- Public relations as globalicity / Robert L. Heath. Why culture is still essential in discussions about global public relations / Robert I. Wakefield -- Local, national, and global challenges of public relations : a call for an anthropological approach to practicing public relations / Marina Vujnovic, Dean Kruckeberg -- Cross national conflict shifting : a transnational crisis perspective in global public relations / Juan-Carlos Molleda -- Globalization and public relations : opportunities for growth and reformulation / Krishnamurthy Sriramesh -- Reflections and concluding thoughts / Robert L. Heath -- Reflections on the field / Elizabeth L. Toth.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	659.2 HEA/S (Browse shelf(Opens below))	Not For Loan		47502

Total holds: 0

Browsing Central Library, Sikkim University shelves, Shelving location: Reference, Collection: Reference Collection Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659 KAT/M The Media Handbook/	659.1 POW/A The advertising handbook/	659.1 TEL/S The SAGE handbook of advertising/	659.2 HEA/S The SAGE handbook of public relations /	659.2 OLI/H Handbook ofcorporate communication and public relations/	659.2 THE/P The public relations handbook/	659.2 THE/P The public relations handbook/	Next

Rev. ed. of: Hand book of public relations. c2001.

Publics and public relations : effecting change / Shirley Leitch, Judy Motion --
Correspondence(s) to reality : a reconstructive approach to public relations / Günter Bentele --
Dialogue as a basis for stakeholder engagement : defining and measuring the core competencies / Nigel M. de Bussy --
"Making it real" : anthropological reflections on public relations, diplomacy, and rhetoric / Jacquie L'Etang --
Social construction and public relations / Katerina Tsetsura --
Public relations and power / Peter M. Smudde, Jeffrey L. Courtright --
Power and public relations : paradoxes and programmatic thoughts / Robert L. Heath, Judy Motion, Shirley Leitch --
"Race" in public relations / Lee Edwards --
Toward an intersectionality theory of public relations / Jennifer Vardeman-Winter, Natalie T.J. Tindall --
Does a public relations scholarship have a place in race? / Damion Waymer --
Feminist scholarship and its contributions to public relations / Brenda J. Wrigley --
Reflective management : seeing the organization as if from outside / Susanne Holmström --
Symmetry and its critics : antecedents, prospects, and implications for symmetry in a postsymmetry era / Robert E. Brown --
Strategy, management, leadership, and public relations / Finn Frandsen, Winni Johansen --
Reputation, communication, and the corporate brand / Peggy Simcic Brønn --
Practice of public relations as change management / Robert L. Heath. Use of research in public relations / Marcia W. DiStaso, Don W. Stacks --
Reputation models, drivers, and measurement / Tom Watson --
Come together : rise and fall of public relations organizations in the 20th century / Julie K. Henderson --
Public relations identity : evolving from academic and practitioner partnerships / Bonita Dostal Neff --
Relationship management projects public relations image : analysis of Living history and Dreams from my father / Gayle M. Pohl --
Activism 2.0 / Michael F. Smith, Denise P. Ferguson --
Activism in the 20th and 21st centuries / Pamela G. Bourland-Davis, William Thompson, F. Erik Brooks --
Public relations practitioners and the leadership challenge / Bruce K. Berger, Juan Meng --
Embedding issue management : from process to policy / Tony Jacques --
Risk communication / Michael J. Palenchar --
Community engagement and risk management / Katherine A. McComas --
Crisis communication : a developing field / W. Timothy Coombs --
Expanding the parameters of crisis communication : from chaos to renewal / Matthew W. Seeger, Timothy L. Sellnow, Robert L. Ulmer --
Red Cross crisis communication in the wake of September 11, 2001 / kimberly A. Schwartz --
Defining the relationship between public relations and marketing : public relations' most important challenge / James G. Hutton --
Being public : publicity as public relations / Kirk Hallahan --
Role of public relations in promoting healthy communities / Jeffrey K. Springston, Ruthann Weaver Lariscy --
Community relations and corporate social responsibility / Robert L. Heath, Lan Ni --
Nature of good in public relations : what should be its normative ethic? / Shannon A. Bowen --
Military spokespeople and democracy : perspectives from two Israeli wars / Margalit Toledano --
Sport public relations / Thomas E. Isaacson --
Investor relations / Alexander V. Laskin --
Public relations media / Kirk Hallahan --
Directions in social media for professionals and scholars / Michael L. Kent --
Public relations as globalicity / Robert L. Heath. Why culture is still essential in discussions about global public relations / Robert I. Wakefield --
Local, national, and global challenges of public relations : a call for an anthropological approach to practicing public relations / Marina Vujnovic, Dean Kruckeberg --
Cross national conflict shifting : a transnational crisis perspective in global public relations / Juan-Carlos Molleda --
Globalization and public relations : opportunities for growth and reformulation / Krishnamurthy Sriramesh --
Reflections and concluding thoughts / Robert L. Heath --
Reflections on the field / Elizabeth L. Toth.

There are no comments on this title.

to post a comment.