| Formatted contents note |
Publics and public relations : effecting change / Shirley Leitch, Judy Motion --<br/>Correspondence(s) to reality : a reconstructive approach to public relations / Günter Bentele --<br/>Dialogue as a basis for stakeholder engagement : defining and measuring the core competencies / Nigel M. de Bussy --<br/>"Making it real" : anthropological reflections on public relations, diplomacy, and rhetoric / Jacquie L'Etang --<br/>Social construction and public relations / Katerina Tsetsura --<br/>Public relations and power / Peter M. Smudde, Jeffrey L. Courtright --<br/>Power and public relations : paradoxes and programmatic thoughts / Robert L. Heath, Judy Motion, Shirley Leitch --<br/>"Race" in public relations / Lee Edwards --<br/>Toward an intersectionality theory of public relations / Jennifer Vardeman-Winter, Natalie T.J. Tindall --<br/>Does a public relations scholarship have a place in race? / Damion Waymer --<br/>Feminist scholarship and its contributions to public relations / Brenda J. Wrigley --<br/>Reflective management : seeing the organization as if from outside / Susanne Holmström --<br/>Symmetry and its critics : antecedents, prospects, and implications for symmetry in a postsymmetry era / Robert E. Brown --<br/>Strategy, management, leadership, and public relations / Finn Frandsen, Winni Johansen --<br/>Reputation, communication, and the corporate brand / Peggy Simcic Brønn --<br/>Practice of public relations as change management / Robert L. Heath. Use of research in public relations / Marcia W. DiStaso, Don W. Stacks --<br/>Reputation models, drivers, and measurement / Tom Watson --<br/>Come together : rise and fall of public relations organizations in the 20th century / Julie K. Henderson --<br/>Public relations identity : evolving from academic and practitioner partnerships / Bonita Dostal Neff --<br/>Relationship management projects public relations image : analysis of Living history and Dreams from my father / Gayle M. Pohl --<br/>Activism 2.0 / Michael F. Smith, Denise P. Ferguson --<br/>Activism in the 20th and 21st centuries / Pamela G. Bourland-Davis, William Thompson, F. Erik Brooks --<br/>Public relations practitioners and the leadership challenge / Bruce K. Berger, Juan Meng --<br/>Embedding issue management : from process to policy / Tony Jacques --<br/>Risk communication / Michael J. Palenchar --<br/>Community engagement and risk management / Katherine A. McComas --<br/>Crisis communication : a developing field / W. Timothy Coombs --<br/>Expanding the parameters of crisis communication : from chaos to renewal / Matthew W. Seeger, Timothy L. Sellnow, Robert L. Ulmer --<br/>Red Cross crisis communication in the wake of September 11, 2001 / kimberly A. Schwartz --<br/>Defining the relationship between public relations and marketing : public relations' most important challenge / James G. Hutton --<br/>Being public : publicity as public relations / Kirk Hallahan --<br/>Role of public relations in promoting healthy communities / Jeffrey K. Springston, Ruthann Weaver Lariscy --<br/>Community relations and corporate social responsibility / Robert L. Heath, Lan Ni --<br/>Nature of good in public relations : what should be its normative ethic? / Shannon A. Bowen --<br/>Military spokespeople and democracy : perspectives from two Israeli wars / Margalit Toledano --<br/>Sport public relations / Thomas E. Isaacson --<br/>Investor relations / Alexander V. Laskin --<br/>Public relations media / Kirk Hallahan --<br/>Directions in social media for professionals and scholars / Michael L. Kent --<br/>Public relations as globalicity / Robert L. Heath. Why culture is still essential in discussions about global public relations / Robert I. Wakefield --<br/>Local, national, and global challenges of public relations : a call for an anthropological approach to practicing public relations / Marina Vujnovic, Dean Kruckeberg --<br/>Cross national conflict shifting : a transnational crisis perspective in global public relations / Juan-Carlos Molleda --<br/>Globalization and public relations : opportunities for growth and reformulation / Krishnamurthy Sriramesh --<br/>Reflections and concluding thoughts / Robert L. Heath --<br/>Reflections on the field / Elizabeth L. Toth. |
