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Data-driven public relations research: 21st century practices and applications / Jim Eggensperger, Natalie Redcross.

By: Eggensperger, JimMaterial type: Text

TextPublication details: New York: Routledge, 2019Description: 204 p. PBISBN: 9781138717077 (pbk.)Subject(s): Public relations | Quantitative researchDDC classification: 659.2072

Contents:

Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University	659.2072 EGG/D (Browse shelf(Opens below))	Available		47462

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