Data-driven public relations research: 21st century practices and applications /
Eggensperger, Jim
Data-driven public relations research: 21st century practices and applications / Jim Eggensperger, Natalie Redcross. - New York: Routledge, 2019. - 204 p. PB
Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles.
9781138717077 (pbk.)
Public relations.
Quantitative research.
659.2072 / EGG/D
Data-driven public relations research: 21st century practices and applications / Jim Eggensperger, Natalie Redcross. - New York: Routledge, 2019. - 204 p. PB
Perspective on public relations research -- Truth and the researcher's attitude -- Starting to apply statistics -- Quantitative analysis : part 1 -- Guest author chapter: Defining the problem -- Quantitative analysis : Part 2 -- Qualitative/categorical analysis -- Part 1 -- Qualitative/categorical analysis -- Part 2 -- Online and social media measurements -- Ethics in research -- Presenting research results -- Managing PR research -- Data-driven media relations -- Data-driven PR for nonprofit organizations -- Looking ahead in PR research -- Broadcast research -- Advertising research -- Appendix A Barcelona principles.
9781138717077 (pbk.)
Public relations.
Quantitative research.
659.2072 / EGG/D