Events marketing management: A consumer perspective / Ivna Reic
Publication details: New York, Routledge: 2017Description: 292 p. HBISBN: 9780415533577DDC classification: 394.2
Contents:
1. About this book
2. Defining the vent industry for events marketing
3. Creating value: the marketing of the event experience...
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University | 394.2 REI/E (Browse shelf(Opens below)) | Available | 47716 |
Total holds: 0
1. About this book
2. Defining the vent industry for events marketing
3. Creating value: the marketing of the event experience...
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