Events marketing management: A consumer perspective /
Reic, lvna
Events marketing management: A consumer perspective / Ivna Reic - New York, Routledge: 2017. - 292 p. HB
1. About this book
2. Defining the vent industry for events marketing
3. Creating value: the marketing of the event experience...
9780415533577
394.2 / REI/E
Events marketing management: A consumer perspective / Ivna Reic - New York, Routledge: 2017. - 292 p. HB
1. About this book
2. Defining the vent industry for events marketing
3. Creating value: the marketing of the event experience...
9780415533577
394.2 / REI/E