Marketing management and hospitality and tourism markets . P Kotler...[at el.]
Publication details: Noida: Pearson, 2005Description: 680 p. PBISBN: 9789332586260DDC classification: 647.940688
Contents:
1. Understanding the hospitality and tourism marketing process
2. Developing hospitality an tourism marketing opportunities and strategies
3. Developing the hospitality and tourism marketing mix
4. Managing hospitality and tourism marketing
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 647.940688 KOT/M (Browse shelf(Opens below)) | Available | 47436 | ||
General Books | Central Library, Sikkim University | 647.940688 KOT/M (Browse shelf(Opens below)) | Available | 47519 |
Total holds: 0
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647.940683 NIC/H Human resource management for the hospitality and tourism industries/ | 647.940684 OLS/H Handbook of Hospitality Strategic Management/ | 647.940688 KOT/M Marketing management and hospitality and tourism markets . | 647.940688 KOT/M Marketing management and hospitality and tourism markets . | 647.940688 MOR/H Hospitality & travel marketing/ | 649.1 GIN/B Between Parent and Child The Bestselling Classic that Revolutionized Parent -Child Communication | 649.153 GRE/ Treating explosive kids: the collaborative problem-solving approach/ |
1. Understanding the hospitality and tourism marketing process
2. Developing hospitality an tourism marketing opportunities and strategies
3. Developing the hospitality and tourism marketing mix
4. Managing hospitality and tourism marketing
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