Marketing management and hospitality and tourism markets . (Record no. 196382)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332586260 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.940688 |
| Item number | KOT/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, P |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management and hospitality and tourism markets . |
| Statement of responsibility, etc. | P Kotler...[at el.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2005. |
| Place of publication, distribution, etc. | Noida: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 680 p. |
| Other physical details | PB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Understanding the hospitality and tourism marketing process<br/>2. Developing hospitality an tourism marketing opportunities and strategies<br/>3. Developing the hospitality and tourism marketing mix<br/>4. Managing hospitality and tourism marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C1 | Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 26/03/2019 | 719.20 | 647.940688 KOT/M | 47436 | 07/06/2019 | 07/06/2019 | General Books | ||||
| C2 | Central Library, Sikkim University | Central Library, Sikkim University | 26/03/2019 | 719.20 | 647.940688 KOT/M | 47519 | 26/03/2019 | General Books |