Services Marketing/

By: RaoMaterial type: TextTextPublication details: Pearson, ISBN: 9789332511552Online resources: Click here to access online
Contents:
Part 1 Basic concept: The Service Value Chain Part 2 Primary value processes: Managinginteractions and relationships Part 3 Secondary value processes: Creating service value Part 4 Secondary value processes: Managing service resources for value Part 5 The external and internal environment of value-oriented services marketing
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-793
Total holds: 0

Part 1 Basic concept: The Service Value Chain
Part 2 Primary value processes: Managinginteractions and relationships
Part 3 Secondary value processes: Creating service value
Part 4 Secondary value processes: Managing service resources for value
Part 5 The external and internal environment of value-oriented services marketing

There are no comments on this title.

to post a comment.
SIKKIM UNIVERSITY
University Portal | Contact Librarian | Library Portal

Powered by Koha