Marketing: Pearson New International Edition : Defined, Explained, Applied/

By: LevensMaterial type: TextTextPublication details: Pearson, ISBN: 9781292054124Online resources: Click here to access online
Contents:
1. The Meaning of Marketing 2. The Market in Marketing 3. Planning and Marketing in an Organization 4. A Broader Perspective on Marketing 5. Global Marketing 6. Value for Customers 7. A Perspective on Consumer Behavior 8. Consumer Insight 9. The Brand 10. Segmenting, Targeting, and Positioning 11. The Marketing Plan 12. Product and Service Strategies 13. Pricing Strategies 14. Supply Chain and Distribution Strategies 15. Retailing and Wholesaling Strategies 16. Advertising and Sales Promotion Strategies 17. Personal Selling and Direct Marketing Strategies 18. The Communications Mix 19. The Marketing Mix
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-519
Total holds: 0

1. The Meaning of Marketing
2. The Market in Marketing
3. Planning and Marketing in an Organization
4. A Broader Perspective on Marketing
5. Global Marketing
6. Value for Customers
7. A Perspective on Consumer Behavior
8. Consumer Insight
9. The Brand
10. Segmenting, Targeting, and Positioning
11. The Marketing Plan
12. Product and Service Strategies
13. Pricing Strategies
14. Supply Chain and Distribution Strategies
15. Retailing and Wholesaling Strategies
16. Advertising and Sales Promotion Strategies
17. Personal Selling and Direct Marketing Strategies
18. The Communications Mix
19. The Marketing Mix


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