Marketing: Pearson New International Edition : Defined, Explained, Applied/ (Record no. 192900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00346nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292054124 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Commerce |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levens |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing: Pearson New International Edition : Defined, Explained, Applied/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson, |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The Meaning of Marketing<br/>2. The Market in Marketing<br/>3. Planning and Marketing in an Organization<br/>4. A Broader Perspective on Marketing<br/>5. Global Marketing<br/>6. Value for Customers<br/>7. A Perspective on Consumer Behavior<br/>8. Consumer Insight<br/>9. The Brand<br/>10. Segmenting, Targeting, and Positioning<br/>11. The Marketing Plan<br/>12. Product and Service Strategies<br/>13. Pricing Strategies<br/>14. Supply Chain and Distribution Strategies<br/>15. Retailing and Wholesaling Strategies<br/>16. Advertising and Sales Promotion Strategies<br/>17. Personal Selling and Direct Marketing Strategies<br/>18. The Communications Mix<br/>19. The Marketing Mix<br/><br/><br/> |
| 856 ## - ONLINE RESOURCES | |
| url | http://lib.myilibrary.com?id=543426 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-519 | e-Books |