Global Marketing Management: International Edition/

By: KeeganMaterial type: TextTextPublication details: Pearson, ISBN: 9780273775706Online resources: Click here to access online
Contents:
Part I: Introduction and Overview Part II: The Global Marketing Environment Part III: Analyzing And Targeting Global Market Opportunities Part IV: Global Marketing Strategy Part V: Creating Global Marketing Programs Part VI: Managing the Global Marketing Program
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-334
Total holds: 0

Part I: Introduction and Overview
Part II: The Global Marketing Environment
Part III: Analyzing And Targeting Global Market Opportunities
Part IV: Global Marketing Strategy
Part V: Creating Global Marketing Programs
Part VI: Managing the Global Marketing Program

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