Normal view MARC view ISBD view

Global Marketing Management: International Edition/

Keegan

Global Marketing Management: International Edition/ - Pearson,

Part I: Introduction and Overview
Part II: The Global Marketing Environment
Part III: Analyzing And Targeting Global Market Opportunities
Part IV: Global Marketing Strategy
Part V: Creating Global Marketing Programs
Part VI: Managing the Global Marketing Program

ISBN: 9780273775706

Print
Add to your cart (remove)
Suggest for purchase
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD