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Legends in marketing. Yoram (Jerry) Wind/ series editor, Jagdish N. Sheth ; volume editor, Vithala R. Rao.

Contributor(s): Sheth, Jagdish N., ed | Rao, Vithala R., edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: Sage, 2014Description: 8 v. (xxviii, 399 p.) : ill. ; 25 cmISBN: 9788132110033Subject(s): Marketing | Marketing research | Consumer behavior DDC classification: 658.8

Contents:

Volume 7: Marketing Research and Modeling Volume Introduction: Jerry Wind's Contributions to Market Research and Modeling - Vithala R. RaoExperimentation as a Marketing Research ToolMarketing by ExperimentMultivariate Analysis of Variance in Research on the Effectiveness of TV Commercials (with Joseph Denny)Assessing the Impact of Patent Infringement on New Product Sales (with Vijay Mahajan and Subhash Sharma) Preference Measurement (Conjoint Analysis)New Way to Measure Consumers' Judgments (with Paul E. Green)Conjoint Analysis of Price Premiums for Hotel Amenities (with Stephen M. Goldberg and Paul E. Green)Thirty Years of Conjoint Analysis: Reflections and Prospects (with Paul E. Green and Abba M. Krieger)Buyer Choice Simulators, Optimizers, and Dynamic Models (with Paul E. Green and Abba M. Krieger)Marketing Research in the Courtroom: A Case Study Shows How Analytical Methods Can Be Applied to the Law (with Abba M. Krieger and Paul E. Green) Application of Econometric MethodsA Customized Market Response Model: Development, Estimation, and Empirical Testing (with Vithala R. Rao and Wayne S. DeSarbo)A Friction Model for Describing and Forecasting Price Changes (with Wayne S. DeSarbo, Vithala R. Rao, Joel H. Steckel and Richard Colombo) M ultivariate Data Analysis MethodsBehavioral Methods (with Vithala R. Rao and Paul E. Green)Marketing and Social Networks (with Phipps Arabie)Analyzing Free-Response Data in Marketing Research (with Paul E. Green and Arun K. Jain) Product Positioning and Market SegmentationSegmentation: Accomplishments, Issues and Challenges of the Global Information AgeProduct Positioning: An Application of Multidimensional Scaling (with Patrick J. Robinson)Overlapping Clustering: A New Method for Product Positioning (with Phipps Arabie, J. Douglas Carroll and Waybe DeSarbo)The Perception of a Firm's Competitive Position Other ApproachesHigher Order Factor Analysis in the Classification of Psychographic Variables (with Paul E. Green and Arun K. Jain)Analytical Approach to Marketing Decisions in Health-Care Organizations (with Lawrence K. Spitz)A Knowledge-based System for Advertising Design (with Raymond R. Burke, Arvind Rangaswamy and Jehoshua Eliashberg) Perspectives of Other ScholarsReflections on the Contributions of Professor Jerry Wind to Marketing Research and Modeling - Naresh K. MalhotraNew Way to Measure Consumers' Judgments - Howard R. MoskowitzJerry Wind: A Man Ahead of His Time - Joel H. SteckelVithala R. Rao Interviews Yoram (Jerry) Wind

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Holdings ( 1 )
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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.8 SHE/L (Browse shelf(Opens below))	v.7	Not For Loan		P41645

Total holds: 0

Volume 1. Organizational Buying Behavior --
Volume 2. Consumer Behavior --
Volume 3. Product and New Product Management --
Volume 4. Marketing Strategy --
Volume 5. Market Segmentation --
Volume 6. Global Marketing --
Volume 7. Marketing Research and Modeling --
Volume 8. The Future of Marketing.

Volume 7: Marketing Research and Modeling
Volume Introduction: Jerry Wind's Contributions to Market Research and Modeling - Vithala R. RaoExperimentation as a Marketing Research ToolMarketing by ExperimentMultivariate Analysis of Variance in Research on the Effectiveness of TV Commercials (with Joseph Denny)Assessing the Impact of Patent Infringement on New Product Sales (with Vijay Mahajan and Subhash Sharma) Preference Measurement (Conjoint Analysis)New Way to Measure Consumers' Judgments (with Paul E. Green)Conjoint Analysis of Price Premiums for Hotel Amenities (with Stephen M. Goldberg and Paul E. Green)Thirty Years of Conjoint Analysis: Reflections and Prospects (with Paul E. Green and Abba M. Krieger)Buyer Choice Simulators, Optimizers, and Dynamic Models (with Paul E. Green and Abba M. Krieger)Marketing Research in the Courtroom: A Case Study Shows How Analytical Methods Can Be Applied to the Law (with Abba M. Krieger and Paul E. Green) Application of Econometric MethodsA Customized Market Response Model: Development, Estimation, and Empirical Testing (with Vithala R. Rao and Wayne S. DeSarbo)A Friction Model for Describing and Forecasting Price Changes (with Wayne S. DeSarbo, Vithala R. Rao, Joel H. Steckel and Richard Colombo) M ultivariate Data Analysis MethodsBehavioral Methods (with Vithala R. Rao and Paul E. Green)Marketing and Social Networks (with Phipps Arabie)Analyzing Free-Response Data in Marketing Research (with Paul E. Green and Arun K. Jain) Product Positioning and Market SegmentationSegmentation: Accomplishments, Issues and Challenges of the Global Information AgeProduct Positioning: An Application of Multidimensional Scaling (with Patrick J. Robinson)Overlapping Clustering: A New Method for Product Positioning (with Phipps Arabie, J. Douglas Carroll and Waybe DeSarbo)The Perception of a Firm's Competitive Position Other ApproachesHigher Order Factor Analysis in the Classification of Psychographic Variables (with Paul E. Green and Arun K. Jain)Analytical Approach to Marketing Decisions in Health-Care Organizations (with Lawrence K. Spitz)A Knowledge-based System for Advertising Design (with Raymond R. Burke, Arvind Rangaswamy and Jehoshua Eliashberg) Perspectives of Other ScholarsReflections on the Contributions of Professor Jerry Wind to Marketing Research and Modeling - Naresh K. MalhotraNew Way to Measure Consumers' Judgments - Howard R. MoskowitzJerry Wind: A Man Ahead of His Time - Joel H. SteckelVithala R. Rao Interviews Yoram (Jerry) Wind

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