Legends in marketing. Yoram (Jerry) Wind/ (Record no. 186631)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110033 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing. Yoram (Jerry) Wind/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, Vithala R. Rao. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 8 v. (xxviii, 399 p.) : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 500 ## - GENERAL NOTE | |
| General note | Volume 1. Organizational Buying Behavior --<br/>Volume 2. Consumer Behavior --<br/>Volume 3. Product and New Product Management --<br/>Volume 4. Marketing Strategy --<br/>Volume 5. Market Segmentation --<br/>Volume 6. Global Marketing --<br/>Volume 7. Marketing Research and Modeling --<br/>Volume 8. The Future of Marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume 7: Marketing Research and Modeling<br/>Volume Introduction: Jerry Wind's Contributions to Market Research and Modeling - Vithala R. RaoExperimentation as a Marketing Research ToolMarketing by ExperimentMultivariate Analysis of Variance in Research on the Effectiveness of TV Commercials (with Joseph Denny)Assessing the Impact of Patent Infringement on New Product Sales (with Vijay Mahajan and Subhash Sharma) Preference Measurement (Conjoint Analysis)New Way to Measure Consumers' Judgments (with Paul E. Green)Conjoint Analysis of Price Premiums for Hotel Amenities (with Stephen M. Goldberg and Paul E. Green)Thirty Years of Conjoint Analysis: Reflections and Prospects (with Paul E. Green and Abba M. Krieger)Buyer Choice Simulators, Optimizers, and Dynamic Models (with Paul E. Green and Abba M. Krieger)Marketing Research in the Courtroom: A Case Study Shows How Analytical Methods Can Be Applied to the Law (with Abba M. Krieger and Paul E. Green) Application of Econometric MethodsA Customized Market Response Model: Development, Estimation, and Empirical Testing (with Vithala R. Rao and Wayne S. DeSarbo)A Friction Model for Describing and Forecasting Price Changes (with Wayne S. DeSarbo, Vithala R. Rao, Joel H. Steckel and Richard Colombo) M ultivariate Data Analysis MethodsBehavioral Methods (with Vithala R. Rao and Paul E. Green)Marketing and Social Networks (with Phipps Arabie)Analyzing Free-Response Data in Marketing Research (with Paul E. Green and Arun K. Jain) Product Positioning and Market SegmentationSegmentation: Accomplishments, Issues and Challenges of the Global Information AgeProduct Positioning: An Application of Multidimensional Scaling (with Patrick J. Robinson)Overlapping Clustering: A New Method for Product Positioning (with Phipps Arabie, J. Douglas Carroll and Waybe DeSarbo)The Perception of a Firm's Competitive Position Other ApproachesHigher Order Factor Analysis in the Classification of Psychographic Variables (with Paul E. Green and Arun K. Jain)Analytical Approach to Marketing Decisions in Health-Care Organizations (with Lawrence K. Spitz)A Knowledge-based System for Advertising Design (with Raymond R. Burke, Arvind Rangaswamy and Jehoshua Eliashberg) Perspectives of Other ScholarsReflections on the Contributions of Professor Jerry Wind to Marketing Research and Modeling - Naresh K. MalhotraNew Way to Measure Consumers' Judgments - Howard R. MoskowitzJerry Wind: A Man Ahead of His Time - Joel H. SteckelVithala R. Rao Interviews Yoram (Jerry) Wind |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rao, Vithala R., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.7 | 658.8 SHE/L | P41645 | 23/09/2022 | Reference Books |